ESA Gaming, a flagship iGaming provider and aggregator based in Malta, is excited to reveal that it has gone live in Serbia with MaxBet, the second largest gaming and sports wagering operator in Serbia. The agreement includes the official integration of ESA’s non-traditional casino games, involving mine and crash titles, on MaxBet’s platform.

Going live in Serbia:

With this partnership, ESA officially entered the Serbian regulated market, which is another European market on its list. Additionally, the firm hopes to introduce its latest content to a brand-new audience. Examples of EasySwipe™ content that will be hosted on MaxBet’s platform is: Dragon Mine, Goal Mine and Pirate Mine, with new upcoming releases to be added shortly.

Commenting on the partnership, Head of Marketing at ESA Gaming, Thomas Smallwood, commented: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire. MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Expanding popularity:

On the other hand, MaxBet will enjoy the popularity that comes with combining its portfolio with a new, unique portfolio created by ESA Gaming that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to become even more famous globally and across the aforementioned Serbian regulated market. It will also improve player commitment by adding new, unseen content to its gaming portfolio.

Also commenting on the partnership, Head of Online Casino at MaxBet, Vukašin Marelj, added according to European Gaming: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product. Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

More on the partners:

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it has started to shift its focus on mobile slots and their development.

As for MaxBet, it is currently the second biggest gaming and sports wagering operator in Serbia, as mentioned above, with approximately 20% online share. Additionally, not so long ago, Flutter Entertainment purchased a 51% stake in the firm.